Informativa sulla privacy

Altevita Privacy Policy

Last updated: September 10, 2026

This Privacy Policy explains how IRON GROUP MARKETING E PUBLICIDADE LTDA LLC, operating the Altevita brand, collects, uses, shares, stores, and otherwise processes personal data when you visit or make a purchase from altevita.shop.

Data Controller: IRON GROUP MARKETING E PUBLICIDADE LTDA LLC
Brand: Altevita
Registered address: 8 The Green, Suite A, Dover, DE 19901, United States
Email: support@altevita.shop

For individuals located in the European Economic Area, including Italy, personal data is processed in accordance with the General Data Protection Regulation, Regulation (EU) 2016/679, commonly known as the GDPR, and other applicable data protection laws.

Personal Data We Collect

Depending on how you interact with Altevita, we may collect:

1. Name.
2. Billing address.
3. Shipping address.
4. Email address.
5. Telephone number.
6. Order and transaction information.
7. Products purchased or viewed.
8. Payment-related information provided through payment processors.
9. IP address.
10. Browser and device information.
11. Cookie identifiers and similar online identifiers.
12. Website activity and interaction data.
13. Advertising attribution information.
14. Communications sent to customer support.
15. Marketing preferences.
16. Information necessary to prevent fraud or protect our services.

Payment card information may be processed directly by Shopify or other payment service providers. Altevita may not receive or store complete payment card details.

How We Use Personal Data

We may process personal data to:

1. Process and fulfill orders.
2. Arrange shipping and delivery.
3. Process payments and refunds.
4. Provide customer support.
5. Communicate about orders.
6. Detect and prevent fraud or misuse.
7. Maintain website security.
8. Comply with accounting, tax, regulatory, and legal obligations.
9. Improve website functionality and performance.
10. Measure website traffic and customer interactions.
11. Analyze advertising performance.
12. Display advertising where permitted.
13. Send marketing communications where permitted and, where required, with your consent.
14. Establish, exercise, or defend legal claims.

Legal Bases Under the GDPR

Where the GDPR applies, we rely on one or more of the following legal bases:

Performance of a contract, when processing is necessary to process your order, collect payment, ship products, handle refunds, or provide requested customer service.

Legal obligation, when processing is necessary to comply with tax, accounting, consumer protection, regulatory, or other legal obligations.

Legitimate interests, when reasonably necessary to operate, secure, analyze, and improve our business, provided that these interests are not overridden by your rights and freedoms.

Consent, where consent is legally required, including for certain advertising, analytics cookies, tracking technologies, and electronic marketing communications.

Shopify and Service Providers

Our store is hosted through Shopify.

We may share personal data with companies that help us operate the store, including:

1. Shopify.
2. Payment processors.
3. Logistics and fulfillment providers.
4. Suppliers and manufacturers.
5. Shipping carriers.
6. Customer support providers.
7. Analytics providers.
8. Advertising platforms.
9. Email marketing providers.
10. Fraud prevention and security providers.
11. Professional advisers where necessary.

Because products are shipped directly from suppliers in China, information necessary to fulfill your order may be shared with suppliers and logistics partners located outside the European Economic Area.

International Data Transfers

IRON GROUP MARKETING E PUBLICIDADE LTDA LLC is established in the United States, and certain service providers or suppliers may operate in the United States, China, or other countries outside the European Economic Area.

Where required by applicable law, international transfers of personal data are subject to appropriate safeguards.

Cookies and Tracking Technologies

Altevita uses cookies and similar technologies to operate the website, understand its use, measure performance, remember preferences, and conduct advertising or marketing activities where permitted.

Strictly necessary cookies may be used without consent where required for website functionality, shopping cart, checkout, security, or payment processing.

Non-essential analytics or advertising technologies are used based on consent where required by law.

Meta Pixel

Meta Pixel may be used to measure website interactions, advertising effectiveness, conversions, attribution, and advertising performance.

Where required, Meta Pixel will not be activated until the appropriate consent has been provided.

Google Analytics 4

Google Analytics 4 may be used to understand website traffic, page views, interactions, device information, and store performance.

Where required, analytics cookies will be used only after consent.

Google Tags

Google Tags may be used for analytics, advertising measurement, conversion tracking, and related website functionality.

Their activation is subject to applicable consent requirements.

TikTok Pixel

TikTok Pixel may collect information about visits, interactions, and purchases to measure advertising performance and conversions.

Where required, TikTok Pixel is activated only after consent.

Klaviyo and Email Marketing

Klaviyo and other email marketing tools may be used to manage subscriptions, send emails, measure engagement, and maintain marketing preferences.

You can unsubscribe from marketing emails at any time using the unsubscribe option included in the message or by contacting support@altevita.shop.

How to Refuse Cookies

Where a cookie consent tool is displayed, you may:

1. Accept optional cookies.
2. Reject optional cookies.
3. Select specific cookie categories.
4. Change or withdraw your consent later through the available cookie settings.

You may also configure your browser to block or delete cookies.

Blocking strictly necessary cookies may prevent parts of the store from operating correctly.

Data Retention

We retain personal data only for as long as reasonably necessary for the purposes described in this Privacy Policy and to comply with applicable legal obligations.

Your GDPR Rights

If the GDPR applies to you, you may have the right to:

1. Access your personal data.
2. Correct inaccurate or incomplete personal data.
3. Request deletion of personal data in applicable circumstances.
4. Restrict processing in applicable circumstances.
5. Receive certain personal data in a portable format.
6. Object to certain processing.
7. Object to direct marketing.
8. Withdraw consent where processing is based on consent.
9. Lodge a complaint with a competent data protection authority.

You may submit a privacy request to:

support@altevita.shop

Marketing Communications

You may unsubscribe from marketing communications at any time through the unsubscribe link included in our marketing emails.

Transactional communications concerning purchases, refunds, security, or customer service may continue where necessary.

Children's Data

Our store is not intended to knowingly collect personal data from children below the minimum age required under applicable law.

Security

We use reasonable administrative, organizational, and technical safeguards designed to protect personal data.

However, no electronic transmission or storage system can be guaranteed to be completely secure.

Changes to This Privacy Policy

We may update this Privacy Policy when necessary to reflect legal, operational, technical, or service changes.

Contact

IRON GROUP MARKETING E PUBLICIDADE LTDA LLC
Operating as Altevita
8 The Green, Suite A
Dover, DE 19901
United States
Email: support@altevita.shop
Website: altevita.shop